AbbVie is deeply committed to patient education, recognizing that informed patients are empowered to take an active role in their health. Abbvie tapped Little Rumble to produce a 2-video series to educate and inspire newly diagnosed Myelofibrosis patients.
Little Rumble chose to let the voice of the patient—not a doctor—lead the storytelling. Filmed over two days in two different cities, the result was a beautiful, authentic portrait of inspiring individuals living with Myelofibrosis.
Myelofibrosis Part 1
Myelofibrosis Part 2
Services:
Strategy Production Editing Motion Graphics Finishing