HHMI JANELIA
Scientific Research
“It’s very difficult for an outside vendor to not only understand complex scientific concepts but to create content surrounding these concepts that are inspiring to not only the everyday person but also to scientists. Little Rumble spent a week with us and created content that was smart, inspiring and beautiful.”
INDUSTRY
Scientific Research
DATES
August 2023 - June 2024
DELIVERABLES
3 X 3:00 videos
5 X social media cutdowns
Background
HHMI Janelia is a pioneering biomedical research campus focused on discovering the fundamental principles of biology. The campus is known for its collaborative environment, cutting-edge technologies, and open sharing of tools and data with the global scientific community.
They were developing a new website to clearly and engagingly explain what they do to the public. More importantly, Janelia aimed to attract the world’s top scientists to conduct their research at the campus.
Challenge
Create 3 marquee videos that had distinctively separate subject matter (overview, culture, science) yet could live together as a branded “series” on the home page of the new website.
Solution
Little Rumble worked closely with Janelia’s scientists and communications staff to craft narratives that highlight the institute’s groundbreaking work, collaborative culture, and unique campus environment.Little Rumble assembled an amazing seven-person production team to spend a week embedded on campus, interviewing scientists and capturing the unique scientific processes and vibrant campus life at Janelia.
Results
Videos increased homepage engagement time by 45%
Bounce rate dropped by 16% since video launch
Recruitment traffic to the careers section doubled
Video content is widely shared and positively received based on survey feedback
“The first ever outside production company to shoot at Laika, and they absolutely nailed it.”
