There is more than one way to communicate complex concepts beyond an on camera interview and supporting footage. Cytokinetics worked with Little Rumble to imagine a new way to simply explain how muscle activism works. We interviewed Dr.Fady Malik (audio only) and spliced it into a fun animated character with unique visuals of how the muscles work. The sky’s the limit with animation ideas in this kind of content creation and we love coming up with new artistic representations of complex ideas.