A pandemic solution: Hologic is an innovative medical technology company primarily focused on improving women’s health and well-being through early detection and treatment. During the height of the pandemic when there was no way to get crews and clients in the same room there was a need to come up with new content creation ideas. For Hologic the ask was to create an inspirational video focusing on women’s health and early breast cancer detection by using only stock and found footage. The result is an inspirational video that was used as a a large social campaign including a national broadcast spot.