Shot across Europe and the United States, we used the concept We Had A Hand In It to weave together a narrative highlighting the vital contributions made by Abbott employees in creating the FreeStyle Libre and shedding light on the positive impact it has had on people facing the challenges of diabetes. Through heartfelt interviews and powerful visuals, we follow the stories of employees and individuals whose lives have been transformed by Abbott’s commitment to improving diabetes management and the freedom and empowerment that the FreeStyle Libre provides. It’s a testament to the dedication of the Abbott team, whose hands have played an integral role in shaping a brighter future for individuals with diabetes.

Post Production: Little Rumble