Cytokinetics

Muscle Activation

After conducting our interview with Dr. Malik, we decided to present the information in a more unique way for our client. Instead of showing him on camera with traditional visual references, we transformed Dr. Malik into an animated character to showcase muscle activation in a fun and easy-to-understand way. We love this one, and feel it’s a great differentiator in a company’s collection of content.

Production: Little Rumble
Post Production: Little Rumble