HANNA ANDERSSON
Clothing
“Little Rumble was the absolute perfect video partner. We needed someone who could humbly and creatively enter the ring of children's clothing and take charge without needing lots of direction. They took charge and created beautiful and fun imagery and I was delighted every time I saw a first cut. ”
INDUSTRY
Fashion Retail
DATES
June 2021 - December 2023
DELIVERABLES
9 X :30 spots
34 X social posts
Background
For Hanna Andersson, video reinforces the brand’s values—like durability, softness, and timeless design—in a way that static images can’t. They were looking to up-level their video capabilities beyond just the internal team using cell phone footage.
Challenge
The challenge was time and budget. Photography was king and had priority, so video had to be squeezed in between photography setups. Video had direct the talent quickly as often times they were needed to change wardrobe and had to use whatever lighting and props from the photography setup as there was no time to reset a scene.
Budgets for video were small so video personnel and equipment needed to be streamlined for efficiency yet be as dynamic and cinematic as possible
Solution
Little Rumble provided a master DP who was uniquely creative, deliberate in execution and wonderfully whimsical in directing children. Using cinematic yet cost effective tools the DP was able to increase the capture without being held back by time consuming gear.
He also locked into the brand ethos and became a trusted partner with the brand until operations moved to New York.
Results
Hanna Andersson Instagram saw a 32% engagement increase
Effectively launched 2 high profile and successful partnerships (Harry Potter & Little Mermaid)
Client stayed UNDER budget on video
Collaborated in developing a new internal video strategy at Hanna Andersson
“The first ever outside production company to shoot at Laika, and they absolutely nailed it.”
