MATTEL, inc.
Toy Manufacturing and Entertainment
“When we met Little Rumble we knew they were masters of their craft, they pushed us creatively and it was such an amazing collaboration.”
INDUSTRY
Toy Manufacturing and Entertainment
DATES
November 2023 - July 2024
DELIVERABLES
15 minute long form video
5 minute video
60 teaser video
Background
For the first time in the iconic brand’s history, Mattel wanted to research why and how people of all ages play. They wanted to position themselves as authorities in the educational space of “play” for not only the United States but globally.
Challenge
Getting the data is one challenge but once you get the data you must share it so that it is comprehensive yet digestible. How do you take on such a massive project and convey the information to the world beyond just a digital report with data and imagery?
The internal marketing team at LAIKA was already overwhelmed with creating marketing material for the film and needed to look outside the company for help…a task which they had never done before for a project of this magnitude.
Solution
Create documentary film style content, capturing people of all ages from a variety of countries
- 15 minute documentary video
- 5 minute documentary for social
- 1 minute teaser
Results
Garnered impressive earned media
CBS, Buzzfeed, and more
Led to speaking engagements at major industry conferences
Qual360, IIEX
Catalyzed employee engagement
“Working with Little Rumble is a total joy. Brian and the team bring a rare blend of creativity, heart, and hustle. They don’t just capture the right shot—they chase the story, elevate the vision, and make the entire process feel effortless (and fun). They’re collaborative, solutions-oriented, and genuinely care about the people in front of the lens. When others might tell you something can’t be done, they find a way. And honestly? It’s just so refreshing to work with good humans. Every project has been full of laughs, trust, and that shared drive to get it right”
